The Grammy’s. Maybe the most polarizing awards show. Every year there are people who love it or hate it. This year is no different. Everyone has their favorite performance but mine, hands down, was The Weight. With Levon Helm looking down the all-stars on stage did one of my top five songs justice. The world was introduced to Alabama Shakes in verse three and Elton John closed it out. Great stuff.
Here’s the rest of what I’m thinking about this morning, already the 11th (!!!) of February:
2. Seven predictions for mobile apps in 2013. Some great things are going on with mobile apps. Not sure if developers are finally getting it – or they’re finally able to do what they wanted as technology evolves. But either way apps are becoming more engaging and helping to fuel social conversation and business…and integrate with marketing strategies as a whole.
3. What we can learn from 1.5B emails. We can learn that the weekend is a great time to send emails….just ask Eloqua, who put out a study proving it – see for yourself. Of course, there are a lot of things to keep in mind before blindly following this advice (audience, content, what you’re actually trying to do) and you should definitely conduct your own user study, even sampling a few different times and days. But, you can’t ignore that the weekend, once thought to be a no man’s land, is alive and well in email marketing.
4. Starbucks capitalizes (exploits) NEMO with its Snow Day campaign. Did you see the Starbucks Snow Day ads, running on facebook and twitter? I’m all for brands living in real time but something about this struck me as a little insensitive. I mean, 10 people died; for a lot of residents of these towns it was a bad sequel to Hurricane Sandy…just felt like a little bit of a stretch for me.
5. Maker’s Mark – a case study in brand quality. It’s going to be interesting to see how Maker’s Mark brand is affected by its decision to reduce the alcohol content in its whiskey by 3%. The reason is logical enough – they want to be able to make more while they increase their production capacity. But, to brand loyalists…will they be able to tolerate that excuse? Or is it inexcusable? Personally I don’t think the answer lies in the product; I think it lies in how they manage the brand and the message. How will Maker’s Mark own this going forward and what will they do to strengthen their brand message in other ways? I think if they can maintain a consistent message they can sustain this. But, right now…it’s early and will be interesting to keep an eye on.