I’ve Ben thinking – what’s more interesting – that someone stole (and returned) the Milwaukee Brewers’ Italian Sausage or that it’s named ‘Guido’. Is that the best idea (wonders the fan of the Cleveland Indians)?

Rest of today’s five:

2. The Oreo Separator Machine is marketing gold. Oreo really can do no wrong. On the heels of some great marketing efforts around The Super Bowl, The Grammys, The Oscars, Oreo has launched a series of parody videos that show the lengths people go to enjoy either the cookie (this) or creme (that). The first one features a wannabe engineer who designed an Oreo Separator Machine to ‘buff’ the cookie clean so he doesn’t have to eat the creme. In his words, the hardest part? “Learning to make and operate robots.”

3. Pandora caps free streaming. Again. Is it just me or does Pandora seem to have a little bit of an identity crisis? They are capping their streaming for free listeners. Again. At 40 hours. But, unlike when tried in 2009 this is for mobile only, which would only affect 4% of their customer base. I think Pandora needs to look at who they want to be –  maybe they could look at IMDB as model and focus on being a total music source. Either way, they are second in mobile advertising revenue, behind Google. The future of their mobile audience is bright – if they come up with a plan to capitalize on it.

4. Amazon wants you to review products. And have fun doing it. Amazon has some great engagement going on right now with their product reviews. Consumers can post their reviews to some of the most random (worthless) products online. This seems like it is the content version of a meme. My favorite has been and always will be the banana slicer. “For decades I have been trying to come up with the ideal way to slice a banana!”

5. Lego, building more than blocks. It can be said that Lego’s builds many things – fun, imagination, memory, intelligence, creativity. But what it’s beginning to realize is that it’s building a solid social strategy by employing a very old, very basic principle: listening. In this case it’s listening to a seven-year old who lost his Legos. At Christmas. That he had saved up to buy. Lego didn’t just listen, they listened and acted in a way that is-line with how you would expect the company to act, did so in a way that had legs beyond ‘just social’ and, really, at the end of the day just did the right thing.