What I’ve Ben thinking about this morning…

1. A 5-year-old boy shoots his 2-year-old sister.
2. Dumb things, with smart phones.
3. Facebook ad impressions are up 39%
4. Facebook frequency is down as 70% of accounts update less than once a month

1. A 5-year-old boy shoots his 2-year-old sister with a .22 rifle. Horrible, right? Not even the half of it. The rifle belonged to the 5-year-old. It was his. A gift, to be exact. The gun, was a Cricket rifle and is marketed to kids in the company’s ‘Kid’s Corner’ of their website. I would show it to you but it’s been deleted.

What I’ve always thought are more dangerous than guns are the people who fail to demonstrate they are responsible enough to own one. In this case, they five-year-old’s gun was in the corner of a room. The parents thought it wasn’t loaded. Which is why they left their kids unattended. In a room, with a gun. In the corner. Not in a gun rack or closet. Not hidden away in a safe. But in the corner of the room. So of course you can imagine the parent’s shock when they heard a gunshot. And you know what happened next.

So as terrible as this was, what would’ve kept that gun out of a 5-year-old’s hands? And is it worth asking if it wasn’t a ‘kid’s rifle’ would it be laying around the house? Are the ‘adult’ guns put away or are those left out too (as long as they’re not loaded)?

For me I think this story is just horrible – but extremely important – to read. The issues and discussion stemming from it need to be explored as another wrinkle to a topic getting more hostile by the day. What would you suggest? Closing down the company that markets guns to kids? You’d be closing down a lot more than Cricket. Introduce legislation that sets a possession age? How do you police that? See what I’m saying? This story should force people to think beyond the black and white of the gun control discussion.

2. Dumb things we do with smart phones. So I might be guilty of a few things on this list. And one that’s not on here – taking too many pictures of your kids. I realized when I was taking pictures of them in the grocery cart that looks like a car that I might have crossed the line. Who wants to see that? Oh, you do? Cool, well let me share you here.

Back to the list. From sharing too many pictures of yourself to sharing too many pictures of what you eat (I’m going to start eating/drinking anything I see someone taking a picture of), we might be abusing the camera function. But like everything else that we’re experiencing in society today, I didn’t realize there were rules? Who cares if you want to use your phone as a lighter at a concert? Or settle an argument? Or putting glasses on a cat (he thinks he’s people!). Knock yourself out.

3. Speaking of mobile, facebook has 39% more ad impressions in Q1 2013 than last year. Facebook’s daily active base audience grew by 26% over the last year taking users to 665 million people and advertising revenue to $1.25 billion, up 43% from 2012—and 85% of facebook’s total revenue.

All this while desktop ad revenue ‘stayed flat’. So why is it up? Because of mobile – and how people are viewing facebook. Consider:

  • Facebook’s mobile monthly active user base climbed 54% to 751 million people
  • 189 million people only check facebook from their mobile, up 128% over last year
  • Ad revenue has gone from 0% in Q1 2012 to 14% in Q3 to 23% in Q4 to 30% in Q1 2013.

(Read more on AdWeek)

This poses an interesting concept of Facebook as a leading publisher, which apparently would make us all contributing editors. Personally, for me, it will be fun to watch facebook stay relevant given the ad revenue counts for such a high percentage of the total revenue…and as more and more brands creep in.

4. Oh, hey, speaking of brands on facebook…and facebook pages in general…in a sample study of Facebook pages (5.7M), 70% are updated less than once a month, with company pages being one of the worst offenders at 73% updated less than once a month. So much for engagement – we’re just happy to be here!