What I’m thinking about this morning:
1.The most famous brands, state by state.
3.Your life, in 30 seconds of twitter
4.What’s the interest in Pinterest?
1. Ohio’s most famous brand is… Check out this infographic AKHIA tweeted yesterday—it shows the most famous brand from each state. Ohio’s is Wendy’s. Not a total surprise. But what about some of these other states? Florida (Hooters); Texas (Dr. Pepper)? And how cool is it that Zappos is already the most well-known brand in Nevada – a company that’s not quite 15 years old? As for you South Carolina…I got my eye on you. (All of a sudden I have a strong craving for bacon.)
2. Microtising. I’ve been talking a lot lately about non-traditional advertising on the rise — functional advertising; eye-opening visuals; and now comes microtising. Sony is rolling out their new 4k video technology with an advertising campaign at Wimbledon that, well, only its 4k technology can see. The campaign is their logo, so small, on every nook and cranny of tennis player Anne Keothavong, including her fingernails, shoelaces and hem of her skirt.
But Keothavong says there are a few places that haven’t been discovered yet…so make sure you watch closely. At her next tournament. (She lost at Wimbledon on Monday.)
Regardless, you have to applaud Sony uses the technology in its ad campaign and doing it in a fun way.
3. Your twitter highlights. Have you heard of Vizify? It is a new app that takes all of your twitter stats and makes a 30-second video out of them, identifying who you have tweeted with, what you’ve talked about the most and some of your most seen / engaged photos and videos. (And you can pick your soundtrack to go with it!)
I have to say…it’s a little alarming to see what you’ve tweeted about the most. For example, apparently I don’t have any closure as one of my most tweeted words is ‘LeBron’. Right? I know.
On the bright side, another high ranking topic is #iheartakhia, which makes me feel much better. You can see mine here.
4. What’s the interest in Pinterest for men? I thought this article from Brian Hall at ReadWriteWeb was a good one addressing the topic of ‘what’s in it for men’ regarding Pinterest. People are addicted to it, yes; but to some, including me at times, it’s still a collection of things I don’t have time to make, will never own or am not creative enough to do. But dammit if that stuff ain’t cool. And it gives you a great opportunity to share some of your favorite beers
Hall had some of the same takeaways I do. Seems like there should be a better way of enabling purchasing v. just creating this junk drawer of pictures, magazine articles and recipe cards. Hall’s take:
“Pinned items very often do not take you back to the originating source. A pinned photo of, say, a gorgeous white sandy beach may lead not to a travel site, for example, but to a Tumblr of patio furniture. This seems like a definite snag in the company’s plans to generate billions in profits. Of course, that’s its problem, not mine.”
I agree. It’s not our problem. However, for me and those in my business, it is our clients’ problem. Which makes it our problem. How can we convince companies to have a presence on Pinterest without being able to point back to legitimate ways to measure if it’s successful and has a positive ROI? The “sell” with something as visually interesting as Pinterest isn’t difficult. Anyone can see the potential. Now we just need to realize it.