What I’m thinking about today:
1.Taco Bell kills the kids meal
2.Kanye West wants you to wear his t-shirt
3.Build-A-Bear app debuts
4.Breaking Bad is only weeks away
1. Taco Bell had kids meals? Apparently Taco Bell had kids meals. And now they’re dropping them come January 2014. According to Taco Bell’s CEO they are positioning the brand for millennials. The CEO did not go on to say if they were going to now offer millennial meals (not sure what that would look like – 5-Hour Energy instead of chocolate milk?).
If you’re a parent you know the topic of kids meals are front and center. According to the article the industry spends more than $500M on marketing to kids (under the age of 12). Which is enough for it to hit the kids’ radars and make them nag parents to go to McDonalds, Taco Bell, wherever. Taco Bell feels its doing parents a favor, removing the temptation of the kids meals.
I feel like I say no to Happy Meals every other night. My kids want them so bad. And I remember when I was a kid, wanting them more than anything. Looking forward to Friday nights, capping the day with a trip to Mickey D’s and then on to the mall. Face it, the toys were cool (don’t believe me – check out this article talking about the top 16 Happy Meal toys of all time).
The thing I remember the most was when McDonalds changed the packaging to be those pumpkins, at Halloween. I remember when they did that for the first time, trying to collect all four. I think back on it fondly and I’m a little worried my kids are going to be robbed of something that is a cool part of childhood and growing up. Taco Bell says its empowering the parents. I guess I didn’t realize we needed empowered. Say no and move on. It will make the times you say yes that much more special.
2. He has a kid in diapers now, you know. If you need me to explain the difference between this Kanye West designed t-shirt, selling for $120 and your average Hanes $6 version, I just can’t help you.
Of course there is no difference. Well, not a $120 difference. But it has Kanye’s name on it. And it has a feeling of luxury because of that. And it’s absolutely insane to spend $120 on a t-shirt. If I’m paying Kanye that much for a shirt, Kim better show up at my door in it.
Oh, by the way, if you’re interested in buying one, you can’t. They sold out in less than 24 hours.
3. Build-an-App. Great. I don’t need one more reason for my kids to steal my phone but here it is anyway. This new app from 505 Games is a game from Build-A-Bear where kids can build their own bear and have them interact and do things in Bear Valley. The app is $5. But the cost of getting in the hands of your kids is priceless.
Build-A-Bear gets it. They know kids are using their parents’ mobiles and this is a perfect way to keep the brand top of mind all the time. The brand had already achieved a 58% Passbook download rate, sending alerts to parents’ phone with timely coupons when they were in the mall. It’s bad enough that kids go crazy when they see all mad colors and bears in that big window. Now they know you are getting coupons and push notifications. These kids today…
4. Breaking Bad. What else do I really need to say? If you’re a fan of the show you already know the final eight episodes debut August 11. And the show is now bleeding us, slowly, as we build toward that. Every week is something small, from an 11 second clip of Hank driving fast to these new cast photos.
I don’t know how this is going to end – there’s about 30 different ways it could. But, only one way it should: Walt has to finish Breaking, Bad. Walter White’s transformation to Heisenberg has to be completed. Question is, where will he draw the line? How much crazier can he get? And will Saul get a spin-off?