What I’m thinking about today:
1.The most annoying summer facebook posts.
2.Graph Search is live
3.All-time NBA draft
4.The Conversation Prism 4.0
5.Chicago Sun-Times in trouble again
1. Facebook more annoying in the summer? It’s summer vacation season. Which means relaxing at the beach, boat drinks and…annoying Facebook updates. You know you secretly love hating them. It’s almost as good a guilty pleasure as Real Housewives and the Summer of Bravo commercials. Well Mashable (by @maxknoblauch) did us a huge favor and put them all into one gallery. Everything from the beach selfie to the humble brag to the weather screen shot. Yea, it’s all here. Well, except one of my favorites: cute kids at the beach with weird person in the background.
2. Facebook’s Graph Search is live. Imagine someone being able to sift through your phone, your photo albums, your hard drive…they’d have a pretty good idea your likes, no? Well, Facebook is essentially all those things combined – your social media junk drawer – and now through Graph Search people can sift through it in a way that actually makes sense. And can be used to market to you better.
An advertisers dream? Yes. A little creepy? Yep. But that’s where we are. Really, that’s where we’ve always been. This is a ‘hidden’ third pillar Facebook always had built in…they’ve finally just flipped the switch. However, flipping the switch doesn’t mean the lights go on necessarily. Facebook still has to deliver on how this all works, as captured in this commentary from CNET’s Jennifer Van Grove. She lists three things Facebook needs to get right for Graph Search to work. I agree with all three…but I really agree with the third (relevant ads). That’s what people are going to be looking for and looking at. If it’s done right, the other two pieces will fall into place (be intuitive; make you feel safe) and we will be on our way to seeing the true power of Facebook (and, as I’ve been talking about for a while, the future of commerce). Done wrong and it’s more than two steps back…until Facebook releases the next big thing.
3. All-time NBA Draft. What if every NBA player, ever, was eligible for the draft. And that draft went four rounds. Where would Michael Jordan be drafted? Larry Bird? LeBron James? Would you end up with a ranking of the all-time best NBA players? Maybe. Or maybe not depending on the way the game is played today. That’s what one of my best friends did over the long weekend and posted it on his blog. For you NBA nuts, this provides some good fodder for an ‘all-time’ argument. Some picks aren’t surprising – after all, 7′ is 7′ in any era. But some might surprise you. One is LeBron going at the 13th pick. Is he the 13th best player of all time? Personally I have in my top 10 and he’ll most likely end up in my top five.
4. The Social Media Landscape, 4.0. Did you happen to see @BrianSolis released the fourth version of his Conversation Prism infographic?
When the first version came out in 2008 you couldn’t walk through our offices without seeing it hanging on almost everyone’s wall. Now, in 2013 there are some changes…but not as many as you would think. What I love about the graphic is it shows how social media has evolved. I mean, virtual worlds were once on this thing (sorry, they were cut in v4.0). Interestingly enough though, blogs (hey, wait a second) aren’t on the list. I’m not sure I understand that part.
If anything, the Conversation Prism has always shown me that there are many options available to us when communicating. It just depends on our audience..and what we’re trying to say to them. It’s more about the mix and what we’re actually trying to accomplish. We can tap into so much more now, as marketers, than ever before to listen. Learn. And adapt. Back in 2008 I wondered what this would look like in five years, 10 years. Well, I can’t believe I have the answer to the first question. And I have no idea what this will look five years from now. (Seems like an eternity in marketing years.)
I’m posting this courtesy of the free download offered by Brian, online; you can also order the poster for $20 – all available here.
5. Bad things happen when you fire (all of) your photo journalists. Wow. The Chicago Sun-Times can’t catch a break with it’s photo journalist situation. They fired all of their photographers, opting to ‘train’ reporters on how to use their mobiles. Now the photo is the least of their worries. Turns out the headline that goes with the photo is kind of important too. Check out the paper’s cover on Sunday, reporting on the crash-landing of flight 214 in San Francisco.
They are getting a lot of heat for what appears to be racial insensitivity. I’m not going to go so far to say it is or it isn’t, but I am going to say ‘this is the best you could come up with?’ When the Asian American Journalists Association is calling you about it, it’s not a good thing. And when the best answer you can come up with is ‘the staff didn’t realize it could be offensive’…I have to ask…what staff? You fired the staff! So who is looking at the headlines and who is responsible for visual content and photo journalism? I find it hard to believe the photo editors only took pictures. I’m pretty sure they would’ve offered council in this are and helped you to 1.) recognize the potential insensitivity and 2.) come up with a much better headline period. Whether you can see the implications or not, it’s an awful headline (and subhead if we’re looking at the whole page). I wonder how much longer this experiment will last?