What I’m thinking about today:
1.Should we revisit the act of tipping? What if a restaurant automatically added on 18% – what would the outcome be?
2.Why teens hate facebook and what it means for us as marketers.
3.Are you ok with the media censoring the Washington Red*****
1. Do we need to revisit the act of tipping? I was talking to my wife about tipping and how I
automatically tip 20% because I feel that’s just the right thing to do. Servers, good or bad, are at the mercy of the restaurant operations. And so much of their job is subjective. They could do a terrible job and still get a ‘normal’ tip or do a great job and get stiffed.
But what if restaurants did away with tipping and just automatically added 18% to your bill – and forbid you from adding any more to it? Would it result in better service? Worse service, because the server gets 18% regardless? One restaurant decided to try it – check out this quick read on what happened. If you don’t have a few minutes, I’ll give you the short answers: it improved. Servers realized that they could turn around tables quicker, resulting in higher volume (more guaranteed money in their pocket).
What do you think? Would you be opposed to this model or do you see it as an advantage to your dining experience?
2. Teens don’t ‘like’ facebook. Earlier this year I wrote about my personal experience at a high school event where I learned a lot about how teens interact with social media channels. Now comes this article from a 13-year-old (who really did a nice job with the piece), posted on Mashable, about why teens don’t like Facebook.
The main reason why is because teens want the trendy ‘thing’. And they don’t see Facebook as trendy. They see it as something they will get on when they’re ‘older’. So what does this mean for us as marketers? That we have to develop the next great social network? The next great social app? No! It means we have to pay closer attention than ever to all of those next great social apps. Every one that comes out we have to understand, audit and think about how we can use it to market to those coveted tween and teen demographics. We can’t be afraid to take a risk. We can’t be afraid to trust teens to tell us what is trending. And we can’t be afraid to try some of these ourselves.
So how do we do that? Apple has innovators. As marketers we should all be empowered to be keeping an eye out for the next great thing. But, it always helps to formalize these initiatives – here’s a few thought starters as you start your search:
Weekly discovery sessions. Everyone brings something new to the table. More than one person bringing the same thing? Might want to pay extra attention to that.
Listen up. Know any teens? Have them give you a monthly update of what’s out there.
Watch MTV. For one week – no matter how painful. You’re bound to learn something.
3. The Washington Redskins has a media problem. So you might have heard the Washington
Redskins has offended a lot of us with their team name for quite some time. Formally since the early 90’s and I’m sure longer than that. Each year it seems the team receives more criticism and more negative publicity – and yet each year it seems to endure (the team is the second most valuable franchise, according to Forbes, behind the Dallas Cowboys).
Now some of the media are taking matters into their own hands. A few publications have announced they are refusing to use the name ‘Redskins’ and will only identify the team as Washington’s pro football team. Interesting, no? If you put aside your personal feelings on the subject, does this seem like a move worthy of a national newspaper? Does it seem appropriate? I didn’t know newspapers could take this kind of stand – one that so blatantly reflects personal preference (and by personal I mean the ‘voice’ of the collective staff). Is there precedence for this, I wonder? What do you think? Is this a good move for a newspaper (unbiased, objective reporting)?