What I’m thinking about this morning:

1.Mentos is changing its tune
2.The Washington football team should change its tune
3.Walking Dead spins off
4.Breaking Bad blows our minds (SPOILER ALERTS!!!)

The freshmaker is getting a fresh new jingle. I am one of those nine people who really liked the Mentos commercials – you know, the ones with people getting into jams and then popping a Mento to help them think of a way to get out of it.

Apparently 20 years is long enough because Mentos is launching a new commercial with a new jingle and a new tag line. “Roll with it” will replace “The freshmaker” as Mentos attempts to leverage ‘comfort marketing’.

According to The New York Times, comfort marketing, has gained popularity in the five years since the financial crisis of 2008. Advertisers are hoping that invoking fond memories of the past may help shoppers feel better about buying products now.

An interesting strategy. One that I think makes sense, especially as I experience this just by walking the aisles of a grocery store. When my kids ask for something in the store or want to try something, I have flashbacks to shopping with my mom and it does make me more inclined to buy it. What do you think about advertisers playing the psychological advantage and appealing to your good memories?

And more importantly, what do you think of the new Mentos jingle?

2. There’s change coming in Washington. Not sure if you caught it last week but a few (more) well-known journalists/sports personalities have decided that they’re not going to refer to the Washington Redskins as the Washington Redskins any more. This group includes Grantland’s Bill Simmons and Sports Illustrated’s Peter King.

I wrote about this a month ago when the first wave of journalists came out against the name. It seems the needle is finally starting to move a little on this topic. Need further proof? The heat has been turned up so much that Roger Goodell has changed his mind about how he feels about it. It was only three months ago that he felt it reflected positively on Native Americans:

“For the team’s millions of fans and customers, who represent one of America’s most ethnically and geographically diverse fan bases, the name is a unifying force that stands for strength, courage, pride and respect”

Now Goodell says “We have to do everything that’s necessary to make sure that we’re representing the franchise in a positive way . . . and that if we are offending one person, we need to be listening and making sure that we’re doing the right things to try to address that.”

Alright then. So what are the right things? Because Mr. Goodell, I hate to break it to you but a lot more than ONE person is offended. But ironically it’s one person that may be holding this whole thing up. The Redskins’ owner, Daniel Snyder, has said that he won’t consider changing the name. Ever. And it’s easy to say ‘get over it; change it’. While we’re looking from the outside in thinking ‘no brainer; people are offended, change it’ Snyder is thinking about the team’s legacy and its fans. Which is what he should be thinking about given the damage taking no action could have on his franchise.

So let’s play owner for a minute – if you were Snyder what would you do? And where do you even begin with a new name? My take? I’d involve the fans in some regard. Let them know the team is in their hands and together we need to evolve the franchise. Of course they can contribute names, logos, etc. My suggestion would be to stay close to the colors and theme but look at an alternative, such as ‘Warriors’. They could keep the spear and incorporate a ‘W’ as the main logo.

I am curious why the Redskins are taking so much heat but other sports franchises with similar names aren’t. Maybe they should consider this the warning shot.

3. First ‘Breaking Bad’, now ‘The Walking Dead’. I wasn’t sure how AMC was going to spin off ‘Breaking Bad’. But hey, ‘Better Call Saul’ sounds interesting enough and even if it sucks Vince Gilligan has earned my trust.

Now comes word that ‘The Walking Dead’ is going to spin-off as well. Now this I can get my head around. Especially when you consider AMC has ok’d a complete departure from the comic book. The show creators are drooling at their chance to tell a story that isn’t tethered to a larger arc. And now so am I and millions of ‘Dead’ fans.

The spin-off is scheduled to hit in 2015.

4. Speaking of ‘Breaking Bad’. Ok. I gave you a day. And it’s buried here at the end of my blog. So if you haven’t seen the ‘Ozymandias’ episode of ‘Breaking Bad’ stop reading because there are all kinds of spoilers below:

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You’re still here. You’ve been warned.

Holy crap was that an amazing episode. I’m more than 24 hours removed and I still don’t know what to say or think. It has stuck with me. I have so many questions and thoughts.

Has there ever been a show that delivered on the hype more than ‘Breaking Bad’? Has there ever been a show that is more obsessive compulsive? If you pull a string in season five you can see it wiggle in season two, it’s that well thought out and written.

Let’s get into this episode. My rambling thoughts:

  • I loved the opening. What a great tribute to how it all began. And what a great reminder that Walt was once just Walt. A guy in his underwear learning to cook and trying to do anything to leave a few bucks for his family.
  • Hank. Oh Hank. We love you. But we knew you had to go. There was no out for you. And you were ok with it. You totally owned your scene and Uncle Jack. (“My name is ASAC Schrader…and you can go…”) And your last words, to Walt…perfect.
  • Speaking of Walt, damn Bryan Cranston – you can act man. We already knew. We’ve seen it. And you’re still amazing us. Your reaction to Hank’s execution. So many emotions wrapped into one gaping horrified mouth.
  • I swear Todd may end up being the scariest character. His words to Jesse – “Let’s cook” – were chilling. Especially in the shadow of Brock and Andrea’s picture. Think about this for a minute – if Saul wasn’t the spin-off wouldn’t it be great to see how Todd evolves? He’s kind of the Marlo Stanfield of ‘Breaking Bad’.
  • Thank you for one more perfectly silly Walt scene, Vince Gilligan. Walt, rolling that barrel through the dessert, buying a beater truck. Perfect.
  • Wow. Who knew Flynn/Walt Jr. could act? He saved it all for this episode, going from dorky starstruck (Hey – you’re ‘better call Saul’!) to living in denial to (cell phone) trigger man. He’s the one member of the family who had the guts to finally turn Walt in.
  • Maybe the most gut wrenching scene – and that’s saying a lot in this episode – was the showdown between Skyler and Walt. Set-up perfectly where we ask ‘will she grab the phone or the knife?’ Both capable of taking down Walt. That brought back memories of Tony and Carmella Soprano fighting it out in the Whitecaps episode. However, this was much more terrifying given the circumstances of it all. Well done Anna Gunn.
  • I’m just glad the guy in the maroon mini van finally got to wipe someone’s identity. Dude had been stood up enough times.

Wow. All this and two more episodes left. I think I know what’s going to happen but truly have no idea what is going to happen. And I couldn’t be happier. The show has become excruciating to watch. My stomach is in knots. I find myself holding my breath and three episodes have ended with me gazing blankly at the screen, not knowing what to do next.

I remember when Star Trek: TNG came to a close. I was so sad to watch the final episode. It was called ‘All good things…’ I haven’t felt that way until now. All good things must end? More like ‘All “Bad” things’ must end.