What I’m thinking about today…

  1. It doesn’t matter when you read an article, as long as you actually read it!
  2. The best movies you might not understand.
  3. Underwear.
  4. Bitcoins fascinate me.

1. Sometimes it takes me a while to get to a great article or blog post. My email inbox is your IT department’s worst nightmare. But you know what? Whether it’s one month or three, I actually read the articles I comment on and recommend.

What I’ve been amazed to see is how people blindly retweet or share posts based on how they look. People essentially window shop on Facebook and Twitter. How do I know this? Well, I use bitly to track my links and while I appreciate a retweet or a share, I always find it interesting to see that it’s been done without actually being read. There are times early in the day when I’ll be the recipient of a retweet, hop on bitly thinking ‘wow, people must like my post on…whatever’ only to find it has zero views.

How does that happen? Well, actually I think it happens a lot more than we think. Should we be surprised? Not really. How many people do you know spew information around a headline they read or a picture they see, pretending like they know what the content and point actually is? So is it that far-fetched to think people are doing the same thing on social channels? In fact it might be worse because it’s easier to hit retweet, like, favorite or share than it is to actually read something (But, but that means people aren’t doing what they actually claim to be doing! Wait a sec…)

One of the best summaries of this comes from an article published three months ago (hey, I said it takes me some time!), courtesy of Jack Stevensis Marketing Manager at Valtech UK.He hits on a lot of what I’m seeing and experiencing, questioning how engagement is actually being measured…and suggesting that it might come more from the people who work at the companies than the ‘company’ itself. You can read more for yourself but here’s an excerpt I really liked:

“My primary concern comes from what I have come to regard as “The Thought-Mongerers.” Individuals who do nothing but push an incessant slew of mindless content out to people who don’t read the content and still re-tweet the content. Those who are trapped in a vicious circle of their own dirge, beige in a landscape of colourful people and opinions.”

Here’s hoping you read further. (Either way, feel free to retweet…)

2. I watched ‘Cloud Atlas’ last week.
My brain is still in knots trying to digest it all but I have to say it is one of the best movies I have ever seen. Period. As a movie buff I’ve always felt that film is as true a form of art as any other. There are movies that, like paintings, photographs and symphonies must simply be looked at, listened to, digested over time. To truly understand the depth of what it means and the beauty in it, the piece needs to be seen or heard for so much more than it actually is.

I’ve done some research on ‘Cloud Atlas’, its origins and parallels and what I’ve found has been even more enlightening than the film itself.

I’m not going to review the film here. I don’t know if I ever will or could. Nor am I going to ask you what you thought. I don’t think it matters frankly. ‘Cloud Atlas’ can be seen by 1,000 people and interpreted 1,000 different ways. But, what I would like to do is pay homage to a few other films that fit in this category of film as art. Do you understand every word, action, scene? No. Do you need to? Not at all. The meaning is greater than the sum of its parts.

If you don’t understand what I mean, skip to the next story about fart filtering underwear (Yes, really….someone has invented underwear that eliminates the odor from passing gas. Talk about a piece of art.)

Cloud Atlas

Donnie Darko. I don’t know if it was the time in my life I saw this or the fact that it was that good but it changed my thinking on a lot of things in life, past and future…and how every action we take in the present affects all of it. (This is one on my top 10 of all time, by the way.)

The Fountain. I think this movie is so underrated, mainly because people are so wrapped up in trying to understand it that they miss the point. Plus it may be one of the most visually stunning movies I’ve ever seen.)

Mulholland DriveDavid Lynch blows us all away with this trip of a movie. I watched this movie at 2 a.m.; the opera scene shook me to my core and basically resulted in a night of no sleep. I can’t begin to explain why. A little different from the rest yet a piece of art nonetheless. The style, the score, the scenery are enough to make this a great film but the acting, specifically Joseph Gordon-Levitt is the thread that holds the whole thing together.

3. Not surprisingly, this next gem of a story was found in the ‘Weird News’section of the Huffington Post. Personally, I don’t want any part of this story. I don’t want to test it. I don’t want to own it. I don’t want to think that I could be sitting down with people who do. But, it’s just too unique to not share.

Turns out there is nothing we as humans can’t do. Put a man on the moon. Check. Make a phone that can double as a computer…and fit in your pocket. Check. Create underwear that filters and hides your flatulence. Check.

Shreddies, a British line of flatulence-filtering underwear is taking America by storm. If you’re thinking to yourself ‘who would buy those!?’, you should know that since word got out about these, sales have increased 400%.

If you’re thinking to yourself ‘where can I buy these?!’, you should know that boxers and briefs, for men and women, are selling from $30 – 45 per.

And, if you’re thinking to yourself ‘why should I buy these…it won’t help!!’ well, you should know that Shreddies weaves a carbon cloth called Zorflex into the rear panel, that can eliminate an odor 200 times the average flatulence emissions. Zorflex people. We’re talking Zorflex.

Moving on…

4. I’ve written about bitcoins a few times but I found this article to be very interesting. The author documented her experience of actually buying a bitcoin. Contrary to what I thought she didn’t have to jump up and hit a big question mark box to do it. And after reading this article I have to say I’m inclined to buy one myself. Although it seems like there is a lot of pressure involved. Here, read this excerpt: **”As he looks up the price, I have to be quiet so he can focus. Bitcoin transactions are irreversible. If he sends me too little, he can just send a second transfer to make it up. But if he sends me too much, he can’t just call his credit card company to reverse it. There’d be no way to fix that except for me to give him more cash.”**There is so much discussion around if bitcoins will replace cash. Some people think it will as technology continues to evolve. Others, as the source in the article, think it won’t but that there will be a niche for it, especially for people who wish to donate and contribute to causes freely. I think the whole topic is fascinating. Even more so when you delve into the comments at the end of the article. If you do read it, please check them out.