What I’m thinking about today:
- These kids today…
- Leg lamps just got cooler.
- Ohh Ffffudge just got real.
- The latest installment of ‘just because you can, doesn’t mean you should’
My (eight-year-old) daughter got one of these rainbow looms that everyone has. Apparently arts and crafts is the hot thing this Christmas. She was telling me about the cool patterns and pieces you could make but she didn’t know how. So… naturally, as any eight-year-old would do, she grabbed my iPad, went to YouTube, typed in rainbow loom patterns, found several tutorial videos and proceeded to watch a bunch. Oh, the videos were made by other kids.
This is the age in which we live. The concept of community and content that we spend so much time talking about and educating on is something that will be automatically assumed with this next generation. And what do you think she wanted to do when she was done making her bracelet? Take a picture of it so I could text it to people. I guess I should be happy she doesn’t want me to take pictures of her meals. (Maybe that’s something that will also change with this next generation.)
Two of my favorite things. The leg lamp from A Christmas Story + superheroes = awesomeness. Who thought of this great, great product? Seriously, what’s better than a leg lamp? A leg lamp featuring the leotard and boot of your favorite superhero? And for only $34.99…you’re doing this. And of course, you’re putting it in your basement once your wife comes home.
Speaking of A Christmas Story, what took someone so long to think up this great movie tie-in? I’m a believer in better late than never but 30 years is a long time to wait for ‘Ohh Ffffudge’… fudge. It comes in two options: with nuts, without nuts. Who isn’t buying this when they see it in the store – or at the very least taking a picture and blogging about it?
The latest from the ‘just because you can, doesn’t mean you should’ department. The 72nd anniversary of Pearl Harbor was last week. And as you would expect, Twitter had its fair share of commemorative articles, posts and mentions. As you might not have expected…one of them was from SpaghettiOs. And it was their big mouthed ‘O’ mascot holding the flag, with it’s tongue waving and a caption that asks people to remember Pearl Harbor with them.
Of course, people were offended and the tweet received a lot of criticism. And for a lot of us in the marketing community, it had us asking…why? Why was this necessary? Do I need to see that SpaghettiOs is putting out tweets around Pearl Harbor? This is a case of social media creating a false sense of relevancy. Think of it this way – if there was no such as social media would SpaghettiOs take out an ad or distribute a press release asking people to remember Pearl Harbor? A social strategy, specifically what you’re going to use your social channels for and how you’re going to use them are so important. And deserves a lot more thought and planning than some brands give it.