There’s always room for Jell-O … Pudding Pops. One of my favorite shows on television right now is ‘Best Week Ever’. On this past week’s show they were doing a bit that featured ‘a guy who couldn’t stop impersonating Bill Cosby’. Of course that impersonation included a few Jell-O pudding pop references. And while I wouldn’t expect a Bill Cosby impersonation without one it’s been damn near 25 years since one has actually aired. I don’t know what that says about me or about us but I still think it’s hilarious.
If you’re feeling nostalgic here’s one for you to watch.
And here’s a Cosby Show/Harlem Shake mash-up.
Speaking of the Harlem Shake, it’s been almost a year. Aren’t we due for the next big Internet thing? Come on Internet…we’re getting bored here!
What 5-Hour Energy did in 24 hours of social media. Last week we sprung ahead. And it was terrible, as usual. Who wants to lose an hour of sleep and still have to deal with sub-zero temps and one more winter burst? It’s really one of the worst mornings, no? Especially if you have kids because they’re cranky no matter what – either you’re waking them up early or putting them to bed early.
But 5-Hour Energy decided to capitalize on our discontentment with their ‘Show us your tired face’ Twitter campaign. Basically all you had to do was share a sleepy selfie and tag it with #ShowUsYourTiredFace. Because of course, why wouldn’t you want to show the world your face shortly after waking up?
Well, 259 people shared their picture and overall the campaign resulted in a 9% increase in followers, gaining 5-Hour Energy 868 new followers (taking their total to 10,500). Of the 259 people who shared their tired face, 52 received a prize pack of 5-Hour Energy in a variety of flavors.
So while this campaign might have seemed a little obscure at first, the one-day results were very positive. Why? Because 5-Hour Energy tapped into an experience that humanized the brand and was different enough to stand out in a creative way during a chatty event. 5-Hour Energy didn’t share this, but I’m willing to bet (projected) sentiment was also a factor in putting this campaign together. The brand wasn’t trying to make Spring Ahead better…it just wanted to commiserate with us. It was genuine and didn’t force a product connection. Two important factors for any consumer campaign, regardless of the channel.
We take our kids to Pizza Hut a few times a month. Hey, it’s fun, cheap and the kids love it. Don’t judge me. Anyway, I know what they do to the table during dinner. They have their fingers all over it. They spill, like, well, everything on it. They sneeze on it (despite us telling them a few million times a day to cover their mouth).
Why am I telling you this? Because it’s the one thing that is keeping me from being all in on this new idea from Pizza Hut – the swipe to order table. Yep, an application that turns your table into a touchscreen and allows you to place your order right there.
So, would you do this? It’s kind of a fancy, less annoying self checkout station at the grocery store. Seriously, on a side note – no matter what I do…no matter how slow I scan or how carefully I place something in the bag I always have to ‘wait for a cashier’. It’s annoying!
Anyway, back to the (potentially) grossest table ever – I do like this idea. It’s a cool concept but it does make me think: do we need it? Are we at a place in society where we’re fine interacting with an electronic device v. a human being…wait, don’t answer that.
Remember last year when the Chicago Sun Times decided to replace their photographers with iPhones? Well, turns out an iPhone won’t always do the job and a professional is needed. A professional pilot that is.
Check out these awesome aerial photographs of the Chicago River being dyed green for St. Patrick’s Day, courtesy of Lee Hogan, who also appears to be a professional photographer.
I guess there are some things even an iPhone can’t do.