The future is finally here. When I was a kid I watched ‘The Jetsons’ and wondered what imagined devices would eventually become reality. Some would never see the real world – like the car that folded into a briefcase. However, some definitely stood a chance, like my favorite, the body dryer.
Well thanks to… well, a company called ‘Body Dryer’ the future just became a reality. The company is in the prototype phase of a product that sits on the floor and kind of sort of looks like a scale and air dries you with strategically placed nozzles. It comes with temperature control so you can get a nice blast of warm air during winter months, which in Ohio is certainly a key selling point.
A side benefit? No more towels to buy, store or wash. And while I don’t know how much of an inconvenience towels truly are, I do like the simplicity and efficiency of something like this. Sure, the risk of user error is high (you know someone is going to burn their something by having the air temperature too high) but I think this could catch on.
The product is expected to retail around…$250. Wait, what? $250?! Never mind. I’ll keep the towels.
If a bet’s made on Twitter…does it count? Twitter is gaining credibility every day. It just turned eight-years old and has become a go-to source for news and information. Brands and politicians rely on it to engage with and reach millions of fans on a regular basis. But is it admissible when arguing the parameters of a bet?
See this story about Atlanta Falcons wide receiver Roddy White, who made a bet with a Falcons fan regarding the Duke / Mercer March Madness game this past weekend. White told the fan he’d buy him Falcons season tickets – at the 50-yard line no less – if Mercer won.
Well, Mercer won. So the fan is owed season tickets right? Not so fast. White altered the bet saying he’d only buy him tickets to the Bears game since the fan was a big Bears fans (not realizing the fan meant the Mercer Bears…he’s actually a Falcons fan…oops). White then got hammered on Twitter for going back on the bet.
The question: does White owe the fan the tickets? Technically, no, he doesn’t. A bet made on Twitter isn’t official, of course. However, as a gentleman, and a loaded NFL player, does White owe the fan the tickets? Of course he does. A season ticket in the lower level, around the 50, is $1300. White can’t take advantage of a perfect PR opportunity?
Who knew, back in 2006 when Twitter launched it would eventually lead to such important conversations and debates?
Speaking of 2006… As you may have seen, Twitter turned eight-years old last week and celebrated by introducing a tool that allows you to find your first tweet. Needless to say we have all come a long way.
But if you think we as users have evolved just take a look at some of the brands listed here.
I wish I could say all brands have learned as much as these in the past few years but the fact is many still struggle with the concept of Twitter. The majority of brands are still treating the channel like a circular ad v. a newspaper. You wouldn’t load up a press release with product heavy info and expect an editor to run it. Nor should you load up your twitter stream with product heavy info and expect consumers to interact.
Users look to Twitter for information, not to be sold to. Offer up information or the chance to interact and you’ll see the advantages Twitter can offer; push your product or ask for sales and it will be a lonely experience.