Brands get a yellow card. We talked here recently about #PowerToYourMouth from Listerine and how that was a bashtag waiting to happen. Well, the results are…predictable. When I first heard about this I thought the move was bold as Listerine attempted to build a whole campaign around this hashtag. But when you invite the greater population to help write that campaign…well, this is what you get (note: there were quite a few that I couldn’t post here, if you know what I mean…)
But Listerine isn’t the only brand taking heat over their World Cup campaigns. I came across this gem from Samsung on Sunday morning. Promoting the Galaxy they tweeted pictures of U.S. soccer stars, wearing high tech body armor and holding a phone, wishin g them and the team good luck against Portugal. One was of Landon Donovan. The only problem? Landon Donovan didn’t make the U.S. team.
Look closer and you’ll see this is the Samsung Mobile Arabia twitter handle, not the corporate page. But that doesn’t matter. People just saw Samsung and started ripping on the brand (which is why a corporate social policy is critical…but that’s a blog topic for another day).
But wait…there’s more. To see more examples of brands trying to exploit the World Cup and insert (force?) themselves into the conversation, check out this fun article from Digiday (which includes more examples of why #PowerToYourMouth may not have been the best idea…)
Peepworthy. Did you know that Easter accounts for 70% of Peeps sales? And did you know that it is the highest-selling non-chocolate Easter candy? Well now you do. And now you know why Peeps is trying to branch out to other holidays….like:
- National Bubble Wrap Day (January 29)
- Lost Sock Memorial Day (May 9)
- Static Electricity Day (January 9)
- Take Your Pants for a Walk Day (July 27)
These important holidays are why Peeps is introducing its first year-round candy, Peeps Minis. They are bite-sized versions of the original and available in three flavors: chocolate, strawberry and sour watermelon.
I love how Just Born (the company that makes Peeps) is looking to capitalize beyond Easter. But I also love the way they’re going about. You can’t take yourself too seriously when selling chick-shaped marshmallows. The product, the launch and the campaign align perfectly with the brand. Now…the real question: do these blow up real big in the microwave too?
20 ways to extend your iPhone battery. I came across this article and thought a lot of us could benefit from all the ways you can spare a few minutes on your iPhone battery.
As we all know, when trying to send you friend a picture of a cat or upload a picture of your dinner to Facebook, every minute of juice counts.