Happy Father’s Day to all the dads out there! I hope you all enjoyed the weekend and got to spend it the way YOU wanted to! I went to the movies with my girls to watch the new Disney Pixar movie, Inside Out. I can tell you, if you have kids – you’ll enjoy it. If you don’t have kids…well, you’ll still enjoy it. But…bring tissues? Hey, the movie is about feelings after all…
Hey, speaking of dads…
1. Millennial dads are people too. 4.5 percent of the U.S. adult population are dads between the ages of 18 and 34…which just so happens to be the Millennial demographic. What do we as marketers need to know about this demographic? A lot – but my favorite one, according to this article: “They care how they look.” Pass the hair shaper.
2. Six tips for designing happiness. Is it even possible to “design” happiness? When it comes to your customers’ experience, that’s the goal right? So many companies are pursuing it—but how many are achieving it? In a recent Forrester survey, more than 80% of leaders say their companies are focused on boosting customer experience through incremental or radical improvements. Yet in 2013, only 8% of the companies in the Forrester Index achieved excellent customer experience scores. (source: Fast Company)
3. What woman will appear on the $10 bill? It’s official – a woman will appear on the redesigned $10 bill in 2020 (the 100th anniversary of women gaining the right to vote). The question is – who will it be? There are some good options mentioned in this article – who do you think it should be?
4. You can now buy stuff on Twitter. Want to download the song of the summer? How about buy movie tickets to Jurassic Park? Want the new LeBron’s? Twitter wants you to stay on its page and buy from them as it rolls out purchase pages and buttons with e-Commerce integration.
5. How to survive your next business meal. Ok, sure, the author of this piece may have some issues, but this fun read does feature some foods you may want to avoid at your next meal. (Story features original illustrations from AKHIA’s Sarah Carlson.)
Finally, last week we talked about email do’s and don’ts. A topic that I have a real interest in as our jobs are often so dependent on it. So I dedicated this week’s ‘One Question, One Answer’ to the topic: “What is your do and and don’t when it comes to email etiquette?”