After months of waiting, speculation and wondering we know now—Star Wars: Episode VIII will be released on December 15, 2017.

Ok, and we also know the Panthers will beat, er play, the Broncos in Super Bowl 50. So, whether you’re in it for the gambling, the commercials, the food, the halftime entertainment or… well, I guess the game itself, we are only two weeks away!

On to this week’s stories:

1. Yes, we are addicted to our smartphones. But why? According to a CEO of an app developer company, we have trained our brains to release dopamine when we consume information on our phone, reinforcing addictive behavior patterns. (Digital Trends)

2. Snapchat is here to stay. But will its advertising platform? There’s work to do, still, but the early indications are yes, ads will work on Snapchat. (Digiday)

3. We need to expand the definition of disruptive innovation. My favorite subject returns–this time we’re talking about how disruption can take many forms and sometimes comes down to leveraging existing assets. (HBR)

4. Millennial women feel they are being overlooked for leadership positions. The Deloitte Millennial Survey is full of interesting facts, as millennials move toward making up 75 percent of the workforce by 2025. But, unless given leadership opportunities, don’t look for women to stay in their current positions for long. (Fast Company)

5. Seven reasons why you shouldn’t stay up late to get work done. This headline grabbed my attention–as you know, I have talked about being a night owl here before. But this article raises some good points about the quality of that work–and your health–as a result of staying up late. (Inc.)

One Question, One Answer: How can marketers integrate podcasting into their content marketing strategy? (video)

Just for fun: 25 tips to improve your iPhone’s battery life.