Happy Monday! Everyone is talking about Taylor Swift today. Not because of her music…but because of her commercials. (Glad she finally made it big.)
On to the week’s stories:
1. Two simple rules to get your email under control. How could I not include this story? And it’s definitely a good read.
2. Pinterest is getting more aggressive with brands. Digiday has a copy of the deck Pinterest is using to try and attract brands. See if you’re surprised by anything in it.
—>Last week’s most popular story: This is a difficult conversation to have. But it has to be had.
3. First milkshakes now hotel rooms. We talked a few weeks ago about Sonic’s attempt to use Instagram to purchase milkshakes. Now Starwood is experimenting with Instagram to use it to book your next stay.
4. Celebrities v. real life people. Who is more influential? Real people are far more passionate about their purchase decisions…and a lot more likely to tell people about it.
5. Is your wearable hackable? You bet your wrist it is. And the industry most at risk? Healthcare.
Does your company hire interns? Are you getting the most of them? Are they getting the most out of you? This week’s ‘One Question, One Answer’ features Jacob Farrar from the University of Akron and Taylor Institute as we talk about maximizing your internship.
Just for fun: According to this survey, more than half (56%) of hiring managers surveyed have reported catching a lie on a resume.