Do you remember Reading Rainbow? I loved that show. LeVar Burton, the host, would close every episode with some recommended reading, submitted by viewers. He would always say ‘but you don’t have to take my word for it’ before they would cut to the reviewers.

It’s in that spirit that I offer up some thoughts on 2018. What are some emerging trends and issues that you need to keep an eye on as you prepare to hit the ground running? I have tapped into the incredible talent here at AKHIA to find out–what are they seeing, every day, that they want to share with you? What are some issues they feel you absolutely have to be paying attention to?

Every day this week I’ll share a take. These are all very relevant and definitely deserve to be on your radar. But remember…you don’t have to take my word for it.

Don’t neglect your most important audience

Lukas Treu, Lead, Content Strategy

Ben wrote in a recent LinkedIn post that “silos aren’t a strategy,” and that despite widespread disdain for “silos” in the workplace, they still exist. There are a number of reasons for this, but a key factor is a lack of strong internal communications programs. We’ll never break down silos if we can’t get on the same page across our organizations. That said, there is good news: More and more companies are taking the steps necessary to progress in this area, based on what we’re seeing at AKHIA.

My “one big thing” I’m watching in 2018 is the resurgence of internal communications as a priority for businesses. In the last year or so, we’ve seen clients hiring internal communications managers, investing in rolling out new purpose and vision statements that employees can rally around, running internal capital campaigns to fund values-driven initiatives, and totally rethinking the way they communicate with diverse internal audiences working across vastly different environments in organizations large and small.

We’re also hearing more requests for recommendations on collaboration tools and strategies, as well as planning and execution of ongoing executive communication programs. Why? Because people are realizing that alignment among internal audiences is the first step toward effective engagement of external audiences. It’s encouraging to see course correction taking place, and I look forward to watching organizations focus on maximizing mutual understanding across departments and across industries in 2018.