Quick—without warning, one of your company’s social media handles broadcasts an unsavory comment to thousands of people. A disgruntled employee has hijacked your brand—what do you do?

If you don’t have an answer at the ready, you have some work to do.

So on October 21, AKHIA is opening its doors to show you how to do just that. I’ll be presenting an in-depth seminar and conversation, “Crisis Communications in the Age of Social Media and Consumer Power,” focused on the most important parts of becoming crisis ready, and what you can do about it immediately.

I’ve written in the past about how the nature of today’s crisis has changed. But that’s far from the end of the story. Protecting your brand in today’s climate is about being crisis ready inside and out. You need a proactive approach, not just a reactive one—an approach that reaches across your entire organization.

Why is crisis readiness so important? Because customers in today’s environment want to do business with companies they like and trust—and it’s no longer enough to simply “talk the talk.” You need to “walk the walk.” It’s likely that your company has spent decades building brand equity—and in the social media age, things can change in an instant.

Throughout the seminar, we’ll touch upon the types of crises companies face, ways to prevent and react to them, and how to best prepare yourself to avoid them altogether.

And it’s not just your marketing or communications team. It takes commitment and buy-in from the highest levels of authority within the organization.

It’s important stuff, and it’s something I truly believe in. So join us on October 21, and we’ll show you how to develop crisis readiness and how to protect your brand in the long run.

You can click here for more information and to RSVP. Hope to see you there!