Content Marketing World (#CMWorld) was a whirlwind four days, and its impact is still reverberating at AKHIA.

We had three team members on site who attended a total of 41 sessions and events (and shared some of those insights here), and we still didn’t even begin to put a dent in this amazing event.

Even though we’re two weeks out from the conference, the conversations have continued – both internally here at the agency, as well as with new friends from around the globe.

One of definitive undercurrents to this year’s event was DATA and STATS. These topics were discussed in every session I attended – needing more of it, how to harness it, is there such thing as too much of it, which data matters, how do to dissect it and more.

Here’s a look at some of the numbers that stopped us in our tracks:

Click the thumbnail below to view:



Interested in a content audit? Contact Ben Brugler to get started today.

If you missed them, check out our other CMWorld blog posts:

Content Marketing Takes on Cleveland
Day 1: New Perspectives, Data and Friends
Day 2 Recap: Heads Spinning, Dots Connecting
Day 3 Recap: In the Weeds
The Power of Visual Storytelling

Kate Eidam is Portfolio Lead at AKHIA