Nothing makes me happier than when I visit a website and I am served a banner ad in either a pop-up or in a distracting side bar, especially on a mobile device that hides the X button making it impossible to click out of the ad without clicking on the ad. Apparently, I am not the only one who absolutely loves this user experience as people using some form of ad blocker is now up to 30%, up 62% from previous years. As a marketer, if I increased anything 62% I would hold a ticker tape parade. It would appear that not only are ad blockers on the rise, they may be standard in a few short years. Is this a good or bad thing?
MORE FROM The Brew
Let’s Think About the Buyer Journey
February 6, 2018read more →
Social Media Addiction: The History and the Explanation of a Digital Epidemic.
January 23, 2018read more →
A Strategy for Strategy – Getting the Most from Your Social Strategy.
January 16, 2018read more →
Facebook Live: Quick Steps to Make Smarter Live Content.
January 9, 2018read more →
Eliminate the Mind Lapse: A Creative’s Advice on Avoiding Idea Loss
December 19, 2017read more →
What the grocery store teaches us about design
December 12, 2017read more →
Which Way Do You Lean?
March 30, 2017read more →
Is a Podcast Right For Your Content Strategy?
August 11, 2016read more →
3 Tips for a Crystal Clear Brand Experience
September 9, 2013read more →
The Power of a Good Quote
December 8, 2014read more →
Quantifying Service the AKHIA Way
April 10, 2017read more →
How the Other Half Functions
November 17, 2016read more →