Nothing makes me happier than when I visit a website and I am served a banner ad in either a pop-up or in a distracting side bar, especially on a mobile device that hides the X button making it impossible to click out of the ad without clicking on the ad. Apparently, I am not the only one who absolutely loves this user experience as people using some form of ad blocker is now up to 30%, up 62% from previous years. As a marketer, if I increased anything 62% I would hold a ticker tape parade. It would appear that not only are ad blockers on the rise, they may be standard in a few short years. Is this a good or bad thing?