You’ll hear over and over again: In order to be successful you should love what you do. What you love to do should also be a core ingredient for your personal brand. Write down a vision or a statement. How do you want people to remember you? Realizing your passion is the easiest way to discover your brand.
Today, I want to share how to discover your personal brand and how to start branding on social media platforms. Hopefully, soon you can start (if you haven’t already) to think about what you want to show to the world and how you want to position yourself for success! By establishing a personal brand, you can differentiate and position yourself from the competition and potentially land your dream job.
Once you discover what you want to do and have found your niche, it’s time to utilize online tools that will elevate your personal brand to the next level.
- Online Portfolio: An online portfolio is a great way to showcase the work you’ve done in the past, which can convince someone of your ability to accomplish the same results for the future. Try using a free website such as WordPress or Weebly to create your online portfolio.
- Blog/website: Link your online portfolio to your blog/website. You need to own yourname.com or a website that aligns with your name. If you can write well and have enough time on your hands, create a blog. Blogs rank higher in search engines and lend more to your expertise and interest areas over time. This is a perfect place to really dive into your passion and talk about what’s important to you.
- LinkedIn profile: A LinkedIn profile is a combination of a resume, cover letter, references and a living database of your network. Use it to create your own personal advertising, to search for jobs or meet new people. If you’re currently looking for a job – make sure to upgrade yourself to a “Job Seeker” account on LinkedIn! This puts a little icon badge next to your name indicating that you are seeking a new position.
- Facebook: Be sure to include an appropriate Facebook picture of just you, without any unnecessary beer bottles or gestures. Also, input your work experience and fill out your profile. Reach out and “Like” relevant pages, and try to engage in conversations.
- Twitter: Your Twitter profile should have an avatar that is aligned with your Facebook and LinkedIn profiles. You need to use a distinct background, fill out your profile and include a link to either your blog or LinkedIn profile. Follow your favorite Twitter accounts and respond to their posts. Make sure you’re interesting and energetic on Twitter. Never post anything that might contradict your personal brand. For example, if your personal brand emphasizes stellar organizational skills, try to avoid talking about how messy your room is – you never know who might be looking.
Use online tools (such as Buffer App) to schedule a post a day on your networks. If you’re going to be busy, buffering posts and scheduling them throughout the week is easier than setting aside time every day.
Although I’m still a student, I’ve done my best to create a personal brand of my own. I’ve created an online portfolio and a blog, as well as utilize Twitter, Facebook and LinkedIn to the best of my ability. I think each platform has helped me push my personal branding to the next level. My resume has links to my online portfolio and blog, so potential employers can really see who I am and take a look at my work. I would strongly recommend taking the time and building your brand. It will pay off in the long run!
Do you have any additional tips to add? Which platform do you use the most for personal branding?