It goes without saying that a student’s experience, education and skills are all very important when being considered for an internship or job. Oftentimes, though, students fail to realize these are only a few factors that can make them stand out in the crowd. Building your personal brand is not only effective in gaining attention from potential employers, but it also gives you the power to define yourself and your personality in a professional way.
Here are my five tips for building a successful (and impressionable) personal brand.
- Decide what you want to reflect upon others. This is the first and most important step in developing your personal brand. To promote yourself effectively, it is vital that you take the time to decide on what you stand for and how exactly you would like to represent yourself to others. Your personality, core values and unique qualities will become the roots for your brand.
- Write a powerful brand statement. A brand statement is essentially a couple of sentences to a short paragraph telling your audience who you are, what you are good at and how that makes you different from others. To craft a personal brand statement that is both creative and memorable, focus on what makes you unique and the individual skills you can offer to others.
- Get a great head shot. This is extremely important when building your own brand. Whether you are updating your Linked-In profile or your own personal blog content, it is important to use an image of yourself that not only appears professional, but represents you. It doesn’t have to be boring. Some of the best head shots are those that show your personality, so get creative!
- When it comes to social media, be present and active. Oftentimes, people my age make their social media accounts completely private and do not allow access to anyone aside from their friends, in fear of portraying themselves in a negative light. Even worse, some opt out of partaking in any social media for the very same reason. While one should always keep some aspects of their personal and professional lives separate, in reality, social media can (and should) be used as an incredible tool when building your brand and getting your name out to others.
- Create a personal website. Lastly, whether you are looking for a job, or just trying to move your career along in the right direction, it is always important to keep track of your abilities and involvement in whatever field you may be interested in. However, in today’s day and age, there is no reason your resume has to be limited to a sheet of paper. Creating your own personal website that showcases your strengths, interests and best work is easy to do. And that small amount of effort is sure to impress employers and make you stand out from the crowd.
What are some ways that you build your personal brand?