The first thing you’ll learn about me after having a conversation is that I’m a music lover. Specifically, I’m a country music lover. About a year and a half ago I began listening to a syndicated morning show based out of Nashville called The Bobby Bones Show.

Bobby – along with co-hosts Amy, Lunchbox, Eddie, Ray, Alayna and Nada – broadcasts every morning across America, providing listeners with five hours of hilarious commentary to accompany frequent visits from A-list country stars. (Bobby often describes his show as a bunch of friends put in front of microphones.)

Amy, who met Bobby years ago at a restaurant by simply saying hi to him as he was eating alone, lost her mom to cancer in October 2014. Before passing away, Amy’s mom, Joy, was determined to remain positive even when she was feeling her worst. She chose to accentuate her name: Joy.

The Bobby Bones Show created the hashtag #PimpinJoy to encourage others to live their lives in the same way Joy was living hers. The hashtag was meant to encourage others to share their stories of happiness with the crew and the world. The notion was to be kind to one another and do something nice, big or small, for someone else when they least expect it. I remember listening to the show one day when someone called in to thank them for their campaign. The caller had been at an auto shop and was told she needed new tires. She couldn’t afford them, and a The Bobby Bones Show listener overheard this conversation, offering to pay this woman’s bill. The listener credited the show and #PimpinJoy for that generosity. Through an unprovoked act of kindness, this man spread joy and even garnered Bobby Bones a new, appreciative listener.

After Joy passed away, the show built an entire week around Joy’s honor: Joy Week. This began last year and was incredibly successful, bringing in over a dozen country stars throughout the week to perform and spread joy. It was such a success that The Bobby Bones Show is doing it again for 2015…and it starts today!

Luke Bryan will be in-studio today to kick it all off, with performances throughout the week by Keith Urban, Brad Paisley, Dierks Bentley, Jake Owen, Sam Hunt, Eric Paslay, Dan + Shay, Randy Houser and more. Who’s slated to close out Joy Week 2015? GARTH BROOKS! Ok, so this laundry list of country all-stars might look like jibberish to non-country listeners. But take my word for it, this is huge!

In addition to the performances, Bones and his crew will be raising money for St. Jude Children’s Research Hospital by selling specialty “Pimpin Joy” T-shirts. (Raising money for charity isn’t anything new to The Bobby Bones Show. In the past two years, they’ve raised more than $750,000 for various charities.)

Leo Buscaglia once said, “Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.” The whole point of Joy Week (and this post) is to encourage people to make a conscious effort to be nicer to each other. Have a few extra bucks? Pay for the person’s coffee behind you. Notice someone’s feeling down? Pick them up with a few kind words. Every small act of kindness has the potential to cause a larger effect on society. Make it begin with you! #PimpinJoy